CALGARY, ALBERTA--(Marketwire - 11/25/09) - HeadsUp Entertainment International Inc. (PINK SHEETS:
HDUP -
News) operators of the Canadian Poker Tour and Canadian Poker Player Magazine are pleased to announce that they have entered into a merchandise distribution agreement with Ksino Inc for their lines of premium gaming apparel in Canada. Utilizing the media model HeadsUp has built over the past 4 years, Ksino apparel will be marketed throughout Canada in Canadian Poker Player Magazine, on all upcoming Canadian Poker Tour television broadcasts and into the websites, social communities and player databases from coast to coast.
The Ksino brand is targeted at lifestyle image enhancement to the very demographic that HeadsUp and the CPT have been building since the inception of the company. Ksino Inc. will also be playing a major role in hosting player parties and receptions at major CPT events going forward in a partnership that will strengthen the revenue models for events across Canada. Ksino has sent its marketing teams to both the BC Poker Championships and the CPT/WPS Costa Rica poker tournaments over the last 3 weeks, receiving extremely positive feedback from players and casino operators on its product line. The Ksino team has also been producing video highlights from the events that can be seen at
www.ksino.com.
"The relationship we have built looks to not only be extremely profitable but a tremendous partnership to maximize the value of both of our brands", commented HeadsUp President Kelly B. Kellner. "I see Ksino being to poker and gambling enthusiasts what Tap Out has been to clothing in the mixed martial arts marketplace."
In addition to its existing lines, Ksino will be designing and launching exclusive products for the Canadian Poker Tour and will supply and brand Ksino wear to Team CPT as they travel and play in events in Canada and around the world.
